Cold Beer Sold Here
Commonly used Offers are 'Sales' and 'Discounts'. Since anyone can have a sale, how about a private sale for your premium customers or prospects? If you have repeat customers, how about a timed reminder? A free consultation in case of a professional? In the end, it's your call to figure out what works. Companies like ours that regularly help clients in Direct Mail marketing can probably give you some useful pointers, and may be able to help you avoid some obvious pitfalls. But there is really no substitute for 'your vision' and 'trial-and-error' process!
1. Attention. If you know what your customer wants, you know how to get his or her attention. Focus on a major benefit that your product offers, and dramatize it.
2. Interest. Once you have your customer's attention, try not to disappoint by backing up with details.
4. Action. Ask for the order, and create an urgency by giving a reason to call or come by today.
A Product or Service not easily available.
Attractive Price, or is it free?
Appropriate Payment Terms
An Expiration Date - Not too long, not too short
Incentives to act. Buy one, get one free? A free gift?
A strong Warranty or Guarantee. Would 100% money back work for your business?
Vitality of thought is in adventure.
Ideas won't keep.
Something must be done about them.
--- Alfred North Whitehead